Informing Contexts PHO702 Week 4 Forum: So Where is the Author Now?

Katherine Frith likens reading adverts to peeling an onion. She pinpoints three stages to reading adverts: She concludes that ‘advertising only “makes sense” when it resonates with certain deeply held belief systems’ (Frith: 2006: 5). UK Independence Party Advert (2016)     The above advert was used by Paddy  Power to advertise the boxing match between ...